I have been haunted by this phrase for just about ten years. In the wake of hustle culture, it's easy to fall under the spell of productivity especially when you are a professional creative. The lure of checklists, protocols, and days scheduled down to the minute seems like such a logical solution for an artist who is starting their business - especially for one who has spent a lifetime in a superstructure educational system and workforce. With validation coming from teachers, grades, and a steady paycheck, we often learn to stop trusting ourselves.Often when starting a business, it's easy to second guess yourself and ask "Is this the right thing to be doing?" or "Have I done enough?" This permeating question eventually seeps into your skin and you end up creating an elaborate plan. You make the lists, fill the calendar to the brim, and forgo all personal care and interests. The plan, initially, works when you complete it. The promise of perfectly polished planners and well-intentioned tasks whisper the promise of success. However, the next day, when you go to execute the plan, your mind revolts. Sound familiar?